2022 is going to see some major new trends taking their place at center stage. One of the biggest to watch out for will be voice search optimization. As of the end of 2021, over 48 percent of consumers are already using this function. Voice search helps to make web surfing a more convenient and responsive experience.
The first thing you need to know about voice search optimization is that it calls for a whole new technique. Text web searches tend to revolve around short and simple SEO keywords. A typical search looks something like, "North Carolina website design" or even just "Raleigh SEO." Sentences aren't really in vogue.
However, the opposite is the case with modern voice searches. When speaking out loud, people do tend to communicate in complete sentences. Long tail keywords are very much in vogue. A typical voice search query may be, "Where to find web hosting service in Chapel Hill?" or "Who does SEO in the Triangle Area?"
The task for content creators in 2022 will be to accommodate this new trend. The best way to do so will be to create content that answers the questions people will have. Try to put yourself in the position of someone who is looking on the web for the kind of goods or services you sell. What questions would you ask?
The more content you can create in this vein, the better optimized your site will be for a typical voice search. Since this is becoming a dominant trend, it makes sense for you to prepare for it. You can do research on the web to find the questions that are most commonly asked by people searching in your niche.
One thing that you should keep in mind is that voice search optimization is very much a mobile device phenomenon. This means that the vast majority of people who search the web using this technique will be doing so from a cell phone or other mobile device. As a result, your site needs to be optimized in a different way.
Your site should already be fully optimized to be accessible to mobile devices. If not, you will need to make all of the necessary changes. This may include changing the layout of your site to make it load faster. It will also need to be easy to navigate on a mobile device. Response time needs to be instantaneous.
The more your site is optimized for mobile search, the higher it will rank in the results. This is essential since research shows that the average attention span is shorter than ever. Your site needs to show up in the first handful of results. If not, it will be unlikely to get a click from someone in a hurry.
While other trends have come and gone in the past few years, voice search optimization is unlikely to ebb. This is due to the fact that it represents a whole new level of convenience. It works wonders in easing the ability of blind people to search on the web. It also makes things easier for disabled people.
For content creators and business owners, this poses a dilemma. Content is very naturally created in the form of complete sentences. No matter how much you may choose to spin content, it still needs to make coherent sense. The way that you create SEO will need to change. Long tail keywords will be the dominant form.
Your best bet will be to work with an online marketing service that understands these new standards. An expert in this field can give you the aid and counsel you need to make the transition.
Best Edge Marketing is here to be your one stop shop for all of your website design and SEO needs. We serve businesses in the Raleigh, Chapel Hill, Durham, and Wake Forest areas. We can help you master voice search optimization and a host of other marketing issues. Get in touch with us today for more information.