March 20, 2018
Need to Draw More Attention to Your Brand?

Creating a brand that is known throughout households and businesses around the country requires very careful strategy and effort. If you implement creative recognition strategies before building a true brand culture and flavor, it is similar to ordering soup and receiving only an empty bowl. On the other hand, if you create an incredible brand […]

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February 10, 2018
Keep Your Competitor's Web Traffic for Yourself

When is stealing not really stealing? When it involves capturing the attention of your target demographics more effectively than your competition. If you have noticed that your closest competitors seem to be thriving from surging web traffic that is eluding your own business, it’s time to make some changes. Use Purposeful SEO One of the […]

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January 11, 2018
Don't Make These SEO Mistakes

Ignorance can at times be bliss, but not in terms of your company’s website SEO. The things you don’t know, don’t understand, or overlook can be the ones that hurt you the most. The whole goal of SEO is to organically increase your search engine rankings and improve online visibility, so don’t let these errors […]

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February 11, 2016
Important 2016 Mobile Marketing Trends

Advertising on mobile devices was always an afterthought in the past. First print and radio, then television, and eventually the Internet ruled as the ultimate marketing venue, but with more and more people utilizing smartphones for Internet purposes, mobile marketing has evolved into a careful strategy for most companies. If your company is looking for […]

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January 21, 2016
Psychology and Customer Conversion

The studies of psychology and business may not seem closely linked on the surface, but a deep understanding of the first can generate success with the latter. In fact, all master salesmen will tell you that psychological tactics are essential to a successful marketing campaign. This doesn’t mean you need to hypnotize your customers into […]

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January 7, 2016
What Can LinkedIn Do for Your Business?

With the prevalence of Facebook, Google, and Twitter, LinkedIn is often unjustly neglected. The website is best known for its role as an online resume in job searches, but for a business it offers so much more. With more than 150 million members signed up and ready to do business, LinkedIn is much more of […]

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December 17, 2015
Native Advertising: The Old Idea Making New Waves

Back in the “old days” when sitting down to read a good old fashioned magazine, did you ever find yourself reading a few pages that, though sounding a bit sales-oriented, matched the general look and theme of your magazine and were just as interesting? If so, perhaps you’d get about halfway through the story only […]

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December 3, 2015
Don't Overlook the Importance of Holiday Marketing

The months of November and December are treasure troves of marketing opportunities for any business. With holiday shopping at its peak, many retailers enjoy a huge fraction of their yearly sales during this time. Now more than ever, online shopping is dominating the marketplace as shoppers choose to make purchases online in their pajamas rather […]

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November 26, 2015
Link Building On Your Website

Unless you’re a technology expert with a passion for designing websites, the concept of link building may sound strange to you. When you think “link,” do you think sausage link or website link? In this case, link building is all about constructing your website with multiple links into it. The more webpages in cyberspace that […]

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November 12, 2015
A Marketing Needs Analysis Can Save Your Company. Here's Why!

Internet marketing is a powerful tool in the right hands. It can help you and your company connect with future customers, develop strong brand recognition, out-do your competition, and establish a robust visibility within your market. But there is no magic formula for successful Internet marketing. Each business enters the realm of Internet marketing at […]

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Louisburg, NC 27549
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